In 2020, thousands of people realized playing it safe wasn’t as safe as they thought. A record-breaking number of Americans decided to take the leap and start a small business.
This year, the pace accelerates. Nasdaq journalists have dubbed 2022 the year of the small business economy. If their predictions are correct, over 17 million entrepreneurs will start a new business this year.
This trend might reshape the economy forever. But, being on-trend isn’t enough to keep a budding business afloat on its own. To transition from “startup” to “stable,” it’s wise to invest in some long-term tools—including local business websites.
Discover why your business is never too small for a website. Then, learn what a great website can do for a local business like yours—and how to get those results.
Key Benefits of a Business Website—Even When The Business is Small
A business website can do a lot for you, even if you run your company out of your garage. It can build credibility, and it acts as a magnet for potential customers and employees.
Build Credibility
A website gives your company legitimacy. This is true in the eyes of the public and in the eyes of search engines.
A Google Business Profile gives potential customers easy access to key information, like your hours and location. It comes up when they search for your type of business in your area.
But, if your Google Business Profile page isn’t filled out, it can seem sketchy. To fill it out completely, it’s wise to connect it to a website, in addition to social media pages.
With a site, Google is more likely to rank your business profile near the top of the list of search results.
Make It Easy for Clients to Find You
A website makes it easy for potential customers to find you, and it helps current customers remember you. To help clients find you, you’ll want to create content with local business website SEO in mind.
SEO is “search engine optimization.” These are the practices that help your site land near the top of the results page for “near me” searches.
To help customers remember you, develop your branding with your website. A website can be tailored to a recognizable aesthetic more than a social media page can.
Recruit Great Employees and Partners
The vast majority of job seekers look for work online. The right employees will build a strong company culture. And they’ll help your business scale fast.
Draw in the best candidates with your website.
Level-Up Marketing and Promotion
With a small business website, you have access to one of the greatest marketing tools of the 21st century: PPC campaigns through Google Ads.
If your website is the virtual home of your business, website promotion is business promotion. Your local business website PPC campaign will draw in the exact people most likely to become customers.
PPC campaigns let you run ads on Google results pages. The ads are specific to key terms people search on Google. This lets you display your website to the demographic you target, interested in your product or service, and near you.
Google Ads campaigns are ideal for local business owners. It’s easy to start small and get data: which ads do people respond to? Then, it’s straightforward to scale with what works.
The thing is, PPC campaigns are only as good as your website.
If a lot of potential clients click, then bounce because your site doesn’t convert. It’s a waste of time. Fortunately, with a little investment, it’s 100% possible to create a website that does its job.
Local Business Websites Done Right
At Britton Heim & Company, we know local business websites can make or break a small brand. That’s why we never leave anything to chance. Instead, we leave it to the experts.
We handle web design, management, SEO, Google Ads, and even social media management. BH&C makes your business website do its job, so you can get back to doing yours.
But don’t take our word for it. Try it for yourself today!