Prioritizing search engine optimization (SEO) is one of the most important actions for your local service business. The vast majority of consumers are using search engines to find a service company. In fact, 90% of consumers prefer search engines over social media for finding contractors.
This statistic stresses the criticality of executing a localized SEO strategy for your website. Read on to learn how to increase business success with locally targeted pay-per-click (PPC) ads. Explore small business marketing tips that are certain to generate leads and increase sales.
What Is SEO?
SEO is a process designed to improve the visibility of your website. We now understand that consumers primarily find a business using search engines.
Market share statistics clearly tell us that Google is the search engine of choice. Google processes nearly 4 billion searches per day and captures more than 90% of search demand.
Google uses a proprietary algorithm to rank websites based on the keyword that you search for. This algorithm takes into consideration various factors. It includes assessment areas such as keyword usage, simplicity, internal and external links, and more.
By incorporating these strategies into your landing pages and blog posts, you will rank higher on Google’s algorithm. The goal is to land on the first page of a Google keyword search and get more eyeballs on your website.
What Is PPC?
PPC advertising is another way to drive traffic to your website. This is a local marketing technique in which you purchase an ad placed on a search engine result.
Many businesses that are struggling to organically drive web traffic choose this route instead. SEO is widely viewed as a long-term strategy while PPC can generate results in the short-term.
The way it works is by bidding to be listed on a search engine’s sponsored links. When a particular keyword is entered, sponsored links are strategically placed on the top of the page.
The PPC strategy does come at a price. Every time a search engine user clicks your link, you have to pay a small fee to the search engine.
How to Target PPC Ads?
Now that you understand what PPC ads are, it is time to target a local audience. Small businesses are unlikely to win the bidding process against large, national, or international companies. How can a local photographer outbid a billion-dollar company like Kodak?
The more effective strategy is to bid for ad placement on localized keywords. For example, you want to secure PPC ads on keywords such as mechanics or electricians in central Pennsylvania. This allows you to target a local audience and is going to help convert more leads to sales.
Increase Business Success with Locally Targeted PPC Ads
You are now ready to take your website to the next level. With a combination of SEO techniques and PPC ads, you are certain to increase traffic to your website.
For small businesses, it is imperative to add a localized element to your efforts. If your company needs assistance in finding business success, contact us today to elevate your local marketing strategy.