53% of all customers research information online before paying for a service. This is true even if they ultimately buy the service in a brick-and-mortar location.
If you’re an online business, it’s critical that when someone’s researching the services you sell online, your site comes up in their search results. And, it presents you as a reputable expert.
How can you develop a standout digital presence?
Learn how to write a good blog post.
For almost all brands, an effective blog is part of a winning inbound marketing strategy. What’s the key to blogging success?
How to Write a Good Blog Post: Know Your Audience
Develop a complex, accurate picture of your ideal customers. Research demographics broadly using market data. Then, conduct more specific research to hone in on your ideal clients’ traits. Consider:
- Surveys
- Focus groups
- Observational studies
- Case studies
Try to determine the factors that most impact your potential customers’ choices. Factors include:
- Desires
- Motivations
- Fears
- Values
- Budget
- Thought process
- Emotional reactions
Armed with this information, you can use it to fuel your strategy. Create audience profiles. These profiles help you connect to your ideal customer when you write a blog post by targeting them specifically.
Develop a Content Marketing Strategy
A content marketing strategy empowers your brand to build an audience online. It takes what you know about your audience, and then applies it to a content plan.
A content marketing strategy lets you know when to write about which subjects, and how to publish and distribute different content types.
An effective content marketing strategy helps you balance content on different subjects, aimed at slightly different readers, and striking different tones. This keeps your blog post writing from becoming monotonous or redundant.
Hook Your Audience
In your blog posts, make sure to use attention-grabbing strategies. Clickable blog-post titles are:
- Unique
- Ultra-specific
- Urgent
- Useful
Headlines should use strong accent words. Numbered lists and promises of useful information (strategies! tips!) are a solid option.
Remember, audiences respect transparency. If you’re giving useful information, cite your sources. Or, “show” how you came to a conclusion rather than just stating it.
Showing your work transforms your blog post for business into expertise.
Use SEO Strategies
Writing a blog poses a unique challenge: appealing to people and search engines. SEO is an acronym for “search engine optimization.” SEO strategies help boost your website’s position in search rankings.
When a website or profile has a high search rank, it shows up near the top of users’ search results when they type something into the search bar.
SEO strategies involve making your blog posts relevant to users typing in keywords, and creating a site that web crawlers deem trustworthy.
While optimal SEO strategies differ for different search engines, an SEO expert can tailor a blog on any subject. This strategizing gives it the best possible chance to reach relevant audiences.
Revise Frequently
One of the best blog post writing tactics is to revise. As technology evolves, or the market changes, update and expand older posts. This keeps your content well-maintained and relevant.
Up-to-date content becomes a reliable resource for your core audience. Audiences often see publishers of reliable evergreen resources as though leaders or experts in the field.
Reach Your Goals With Great Content
Are you ready to make blogging work for your brand? At Britton Hiem and Company, our experts can bring your digital presence to life.
Learn how to write a good blog post for your business, and watch as your audience grows. All types of businesses can thrive online. Want to discover content that works for yours? Contact us today, and our experts will get back to you ASAP.