Are you one of the 1.1 million small business owners in Pennsylvania? If so, do you feel like you have the best marketing strategy? Today, most companies worldwide rely on digital advertising.
Did you know that 72 percent of American adults interact with social media? Thus, when considering the best marketing bang for the buck, explore digital options.
The pay-per-click or PPC strategy tools help define target audiences and generate leads. Keep reading to learn more about PPC marketing.
How Does PPC Strategy Contribute to SEO?
First, it’s key to understand the importance of search engine optimization (SEO). For example, a user asks a search engine, “Best plumber in Northumberland County”. Ideally, you want your plumbing business to show up first on the search result page.
Since many users look for products or services in their area. It’s also key to identify your location. Marketing experts use many tools and strategies to raise businesses’ rankings.
One cost-saving approach is PPC marketing. This drives traffic from search engines and other businesses’ sites to yours. You create an ad and then only pay when someone clicks on it.
PPC marketing offers the following benefits.
Refine Lead Targeting
PPC services use powerful tools to attract customers to your ads. They identify specific audiences searching for your products or services. Google AdWords is one of the most popular PPC channels.
Enhance Advertising Performance
Many businesses choose organic marketing to save money on advertising. Examples include case studies, blog/guest posts, Facebook updates, and unpaid tweets. Often, this yields slow returns and low SEO.
PPC strategies offer faster results compared to organic campaigns. This also helps customers find your product or services that might be hard to locate.
Google rates ads on the PPC design, ad text and keyword relevance, and landing page quality. Then your ad receives a quality score. Higher quality scores mean there’s a greater chance your ad will reach the top of the list.
PPC Ads Keyword Bidding
Google Ads lets businesses “bid” on keywords to target new leads. The company with the highest bid gets advertised. Thus, you want Google Ads to generate effective advertising at the lowest cost.
Smart Bidding is a Google tool that uses machine learning to promote your ad campaign. You tell the machine what you want your advertising to accomplish and your budget. The program uses Smart Bidding to complete the assignment within cost parameters.
To further enhance your PPC campaign success, Google offers responsive search ads (RSAs). This artificial intelligence tool tests all your different ads against different search queries. It looks for the one(s) that generate the most results.
RSAs let you input up to 15 different headlines and four lines of description for each ad. This data is combined to best match user search phrases, devices, and browsing history. Using this flexible approach allows you to reach more viewers.
Reach People on Mobile or Voice Devices
Today, many people use voice-activated and mobile devices to access search engines. Google Ads offers innovations to reach voice-activated and mobile device consumer searches. Machine learning and artificial intelligence tools identify commonly used search terms.
Looking for a Google Ads Management Company in Pennsylvania?
Has this article piqued your interest in PPC strategy campaigns? Britton Heim & Company, LLC. is an online marketing and website design company in Northumberland County, PA.
We work with local businesses to build a high-quality, affordable online presence. Our team designs and manages your website. This includes SEO for site and ad rankings as well as PPC management services.
Get started today with our Online Presence Worksheet.