Paid advertisement can often have a huge ROI of around 200% when done right. Thus, it is very important to ensure that your local PPC is doing the best that it can do based on the local demographics.
But, do you understand the basics of what local PPC is and how it can help you?
Below, we describe some of the core tenets behind this aspect of digital marketing. As you read through the article, you should learn what local PPC is, what it can do for you, and the core concepts of starting your own campaign. So, read on to get on that first step in the local digital marketing game.
What Is Local PPC?
PPC, or “pay per click“, is a method of buying up online advertising space in a way that you only pay if someone clicks on it. This is in opposition to Pay Per Impression (PPI), where you pay each time someone sees the ad.
Local PPC involves creating ads that only people who are within a certain geographical area around your business can see it. This is important if, for example, your business only services a specific geographic region.
What Can Local PPC Do for You?
There are many benefits that local PPC can offer you as you start to expand your business. The following are a few examples:
Lower Competition
In general, you will see lower competition for advertising space for a local PPC ads. This is because there tend to be fewer competitors in your pin pointed region than in the entire surrounding area. This will then draw more people to your business.
Higher Relevant Traffic
The people who click on your ad are interested in what you are promoting. So, you can have assurances that your funnel is populated by those who are curious about you.
Supplement SEO Improvements
You can often start a PPC campaign at the same time that you aim to improve your SEO visibility. Thus, you can have a higher ROI in general on your marketing budget and more people will see your brand more consistently.
How Do You Start a Local PPC Campaign?
There are several steps to starting a local PPC campaign. In general, you will perform the following actions:
- Find the geographical and demographic target for your ads
- Pick appropriate keywords that match your audience and brand
- Draft and perfect the ad’s copy
- Create landing pages for your ad to transfer users to
When you have set these up, you can start tracking the clicks, where they are from, and how you can improve the audience moving forward.
Learn More About Local PPC
With the above information, you should have a much better idea of how to incorporate local PPC into your business marketing. If you still have more questions we are ready to talk to you about your options.
Our people are ready to discuss many aspects of local PPC with you, including website design, managed PPCs, and many other services. All you need to do is give us a call and our team will guide you through our options. So get in touch today.