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5 Features to Have on Your Local Business Website

local business website

Last year there were over 30 million small businesses in the United States. Over one million of them are in Pennsylvania.

Online sales will be a crucial source of revenue for almost 90% of them. It probably will be for your business as well.

Having a local business website will help you achieve this. It can also make you stand out among the growing number of small businesses.

A professional website is a perfect opportunity to make a great first impression. It can help attract potential customers.

But there are some key features you’ll need to convert them into paying customers.  Read on to find out the five you should include on your website.

1. A Visually Pleasing Design

An attractive site is one way you can pique the interest of potential customers. They’ll be more willing to explore and stay on a site that is visually pleasing and user-friendly. 

This doesn’t mean showcasing all the new trends on your site. Instead, when creating your design, keep your product and the end user in mind. This includes having a site map that can facilitate easy navigation.

You should also ensure your site can be easily viewed on mobiles, tablets, or desktops.

2. Essential Business Details

It may seem straightforward, but many sites omit key information about their business. Make sure you let potential customers know:

  • Who you are
  • The products and services you offer
  • Where these are available for purchase
  • How your products and services can fulfill their needs
  • How they can contact you 

Contact information is essentially your phone number and email. But you should include your social media handles as well. Some customers are more comfortable contacting businesses via these platforms.            

3. Engaging Content

Bill Gates wrote the term “content is king” in 1996. Almost 26 years later it’s taken on a new meaning and is more critical than ever. Even if your site is visually appealing, your content is one way to make users stay on it longer.

Your content should be a crucial part of your local business marketing strategy. Engaging content provides the perfect opportunity to showcase your products and services.

It can also help you draw users from one area of your site to another. Optimizing your content can also improve your site’s ranking. 

4. Prominent Call-to-Action

Your call-to-action or CTA is how you let customers know what action they should take while on your site. It should be clear and prominent. You can lead them to your contact page, your blog, or to sign up for a product. 

Once they complete this action, this can help you track the effectiveness of your site.

5. Analytics

Analytics is another measure of your site’s effectiveness. It also provides you with data about your users.

You’ll learn which of them are new or returning. And it will also let you know what actions they took while on your site. 

Creating a Successful Local Business Website

A local business website can help you showcase your brand. It’s also a great way to build brand awareness and loyalty. Doing this can help you convert potential customers into actual customers. 

However, you’ll need key features on your site to achieve this. These features can help increase traffic to your site which can translate to sales. But ensure you get your site right the first time by hiring an expert.

Britton Heim & Company creates amazing websites for local businesses. We can for you too! Contact us to get your project started.

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